After graduating from Baylor University with a BA in Film/TV, Luke Coffee moved to Hollywood to pursue his lifelong passion for film and storytelling. He spent five years working long hours as the post-production coordinator on two primetime television shows for both Warner Brothers and NBC/Universal, while spending the TV hiatus working countless roles on various types of sets to gain more knowledge of the industry. After LA, Luke moved across the world to Cape Town, South Africa for six months producing a pilot for a travel-reality series entitled “Gypsy Kings" that was geared toward the World Cup. In 2010, Luke Coffee moved back to his hometown Dallas,TX establishing his full service production house under the umbrella of his mentor director Rocky Powell’s company RockHouse Films. Since starting, his company has produced and directed national commercials for clients such as Gold’s Gym, Belk, Doritos, and Cinemark.


Luke has produced/directed everything from music videos to corporate industrials and web based content to broadcast commercials even earning national accolades for his first few spots. Luke was brought on as a producer for Powell’s first feature film, Language of a Broken Heart. The romantic comedy had a successful theatrical run opening in over 10 cities nationwide along with being distributed internationally and domestically on DVD and VOD. In the last few years, Coffee has directed his first feature documentary entitled, Old Man Football, co-wrote, produced, and directed the TV pilot, “Cubicle Cowboy” while partnering on several other pilot projects. In 2013, Coffee was officially added to the roster as the second Commercial Director at RockHouse Films alongside his friend and mentor Rocky Powell.

Director / Writer / Executive Producer



Mr. Newcomb serves as Chairman and Chief Executive officer of Truth Industries, which comprises an expanding portfolio of businesses including marketing and distribution, properties, design, investments, development and entertainment. Building upon his 22 year career in the chemical and fertilizing industry, Newcomb founded TRUTH Chemical in 2003 and TRUTH Products in 2005 an innovative leader in marketing, trading and distribution servicing the agricultural, oil, gas, and drilling business sectors as well as the consumer lawn and garden market. He started his career in the chemical sector at the Fortune 500 company Potash Corp (formerly known as the Arcadian Corporation), the world’s largest fertilizer company serving as their sales manager and eventually Vice President and Board Member.

In 2012, Mr. Newcomb founded the production company TRUTH Entertainment. Their first film, Dallas Buyers Club, starring Matthew McConaughey and Jared Leto, was praised by audiences and critics alike. The film grossed over $80 million worldwide and was nominated for six Academy Awards®, taking home three Oscars for lead actor, supporting actor and makeup and hair.

Executive Producer



Chris Dowling received his BA in Radio-Television Film from The University of Texas at Austin.  Since moving to Los Angeles, he has optioned multiple properties that span both genre and medium. His sitcom “Hammerin’ Henry Humpheries” was optioned by J2TV (at CBS Radford). He has also been commissioned to write multiple features including “Untitled Air Guitar Comedy”. His superhero spoof Supaman, garnered him meetings with executives at Warner Bros, Mandalay, Focus Feature, Miramax, The Walter Latham Co (at Paramount) and The Hal Liberman Company.  That script is still in currently being shopped.


His short film (written by, directed by, produced by) The Plight of Clownana went around the festival circuit where it won awards including the much-coveted Audience Award at The Newport Beach Film Festival. Since then Chris has gone on to write, produce, and direct multiple films including Rock Slyde (2009), The Remaining (2014), and Priceless (2016). Chris wrote and directed Where Hope Grows (2015) which was released by Roadside Attractions / Lionsgate Entertainment in May 2015 and was the first English-speaking film featuring a lead actor with Down syndrome. The film won multiple awards including the Audience Award at The Heartland Film Festival. As producer, his feature documentary Asperger’s Are Us was purchased by Netflix and chronicles the first comedy troupe that consists entirely of openly Autistic performers. 


Most recently, Chris co-wrote and directed the faith-based feature Run the Race (2019), produced by Tim Tebow. The film finished at number 10 in box office rankings opening weekend, and can now be found on VOD. Although he currently resides in California, he will always be a Texas boy at heart. 

Co-Writer / Producer



Austin Eudaly is a social entrepreneur, investor and producer. He is the creator & producer for the Uncommon Fellows documentary which includes gathering global thought leaders, including Lord Rowan Williams, Dr. Aref Ali Nayed, Rabbi Angela Buchdahl, Professor Richard Dawkins and Pastor Timothy Keller for a conversation seeking a new human Ethos. Currently, he serves as the Founder of Tom & Sheri's "Iron in a Bottle" which has a primary focus on a plant-based wrinkle releaser spray for clothing (because who likes to iron?).


He was a co-founder and currently serves as an adviser for Gallatin Natural Resources, LLC, a Dallas based energy firm with a focus on royalty acquisitions in American shale plays. During his 10+ year career in energy, Eudaly personally enjoyed meeting 1,000+ rural landowners from all walks of America. In July of 2017, Eudaly took a step back as Managing Partner at Gallatin to pursue the Uncommon Fellows concept full time. Eudaly is also a co-founder of Vouch Dating App, alongside friend and former ABC The Bachelor Sean Lowe (America's Favorite Bachelor).


Eudaly supports philanthropic efforts including co-creating The Rhapsody in Red Charity Ball which benefits Bryan's House, providing at-risk children with special medical needs the best care possible. Eudaly graduated from Oklahoma State University in Stillwater, OK with a BBA in Marketing and minors in Management and International Business. He splits time between New York City, Crested Butte, CO and Dallas. In his free time, he enjoys spending time with family and friends, live music, dancing poorly but with great heart, fly fishing, delving into the mystery of cheese and exploring love and compassion issues in the world today: "we stumble towards the light."  




Sharon is a seasoned commercial producer who has been in the production business for over 20 years. Sharon began her production career in 1990 where she quickly moved from Office Production Assistant to Producer. She worked with several directors and individual companies producing numerous television commercials and live events. In the fall of ‘98 she began producing for Rocky Powell at Rock House Films. Since then she has produced commercials for WalMart, Southwest Airlines, Harrah’s Casinos, Hasbro Toys, Verizon, Phillips 66 and CNBC, where she won an Emmy for “I Am CNBC”. She has produced commercials that have included 3 Presidents and various celebrities, including Morgan Freeman, Meryl Streep, Matthew McConaughey and Julia Roberts. Sharon brings so much value to our productions as the “seasoned pro” as she leads our team with not only ambition, but a joyful smile to keep both crew and client at the greatest of ease leading to a wonderful experience for both her crew and of course our clients. 




Jason is a speaker, author and business advisor who holds an M.B.A. from Southern Methodist University and a Bachelor's from Stephen F. Austin State University. With 20 plus years of start-up, acquisition, and strategic advisory work, Jason is a seasoned entrepreneur. He is also a keynote speaker and published author. He is the founder of Texas Titans Media which produces the Texas Titans Podcast ( Texas Titans profiles leaders across the Lone Star State. Jason also does one on one performance coaching with a specific focus on communications. Jason will be assisting with equity raise, securing capital partners, and handling investor relations.


Jason Wright

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